Tag: advertising

Jeep’s New Brand Highlights Heritage and Action

Not all carmakers are created equal, and Jeep’s new brand wants you to know it. “Freedom, Adventure, Authenticity, and Passion” are the four words Jeep has chosen to describe its vehicles and company culture, four words that ring with that bootstraps-American vibe Jeep’s been oozing with in recent campaigns. “Freedom, Adventure, Authenticity, and Passion” is…


Jeep X Games Sponsorship: Combining Adventure and Adrenaline

2015 Jeep Wrangler

Jeep is back for its 12th year in a row as the official automotive sponsor of the X Games. This year’s events take place in Aspen, the perfect place to highlight the new 2015 Jeep Wrangler X Edition. According to Jeep, it will begin a new ad campaign in conjunction with its sponsorship, featuring a…