There’s a strong, innovative history behind every full-size pickup truck. The Ram pickup is no different. In production since 1981, the Ram pickup has a 35-year history that’s full of awards and successes. Here at Roger Williams CDJR, we’re proud to give you a quick overview of Ram pickup history.
Prior to 2010, the Ram Trucks brand was sold as a part of the Dodge lineup. The name “Ram” was first used in 1981 following the rebadging of the Dodge D-series pickups. Derived from the hood ornament that appeared on Dodge vehicles in 1993, the Ram brand’s heritage runs deep.
The first-generation Ram pickup launched in 1981 and featured an available turbocharged diesel Cummins V6 engine in 1989. That engine helped significantly set the Ram brand apart from the other full-size pickups on the market at the time.
During the second generation, which launched in 1994, sales of the Ram pickup jumped dramatically. In 1993, Ram moved 78,000 trucks. By 1996, that number exceeded 475,000 trucks. The sales trend continued with the third generation’s facelift.
With the launched of the fourth generation, Ram saw the addition of heavy duty models up to the Ram 5500. With the availability of new models and the separation of the brand from Dodge, Ram pickups have continued to sell well.
Ram trucks have won Motor Trend’s Truck of the Year five times, first in 1994, then again in 2003. The final three times came in quick succession with the full-size pickup taking home the award in 2010, 2013, and 2014.