Jeep is back for its 12th year in a row as the official automotive sponsor of the X Games. This year’s events take place in Aspen, the perfect place to highlight the new 2015 Jeep Wrangler X Edition.
According to Jeep, it will begin a new ad campaign in conjunction with its sponsorship, featuring a new commercial titled “Polar Vortex,” playing on all the hype about the recent weather phenomenon. Jeep is also providing Jeep Snow Patrol to shuttle fans back and forth between events in the treacherous Rockies.
“We wanted to mark the Jeep brand’s 12th year as the X Games Aspen official automobile sponsor by putting our own unique ‘spin’ on this year’s event by celebrating the joy of the athletes who perform in extreme weather conditions and the vehicles that take them there,” said Olivier Francois, Chief Marketing Officer for FCA.
The Jeep X Games sponsorship marks an important partnership committed to adventure and adrenaline—something Jeep enthusiasts like those of us at Roger Williams CDJ Ram can certainly get behind.