Those who are long enough in the tooth will remember the heyday of Pontiac. Back then, Pontiac just couldn’t be beat in terms of how many superior performance models the automaker offered, from the GTO to the Firebird to the Trans Am. If you weren’t yet born, we at Roger Williams CDJR suggest you watch Smokey and the Bandit to see the Trans Am in action.
With Pontiac long defunct, and its reign as performance king long over, who will fill the void? One person has an answer: “Dodge is the American performance brand.” That’s from Tim Kuniskis, president and CEO of Dodge. Automotive News reported on how Kuniskis is sculpting the Dodge lineup to make Dodge into the performance “powerhouse” that Pontiac used to be.
It’s happening fairly quickly as well. Kuniskis declared that the automaker would offer seven Dodge performance models by 2018. We’ve already seen two of these strong arms in the form of the Dodge Challenger SRT Hellcat and Charger SRT Hellcat—both yielding 707 horsepower. 2015 has already been slated as the year of the Viper, Dodge’s V10 wunderkind. For the others, we’ll have to wait…in suspense.