It’s a known fact in the automotive industry that North America’s pickup truck market has long been dominated by what’s referred to as the “Big Three,” three different brands that consistently rule the market – Ford, Chevrolet, and Ram. The hierarchy has stayed mostly the same, too, with Ford generally staying in first place and Ram bringing up third. Now, however, the industry has been seeing a recent shift as Ram dethroned Chevy and has been occupying the second-place spot for months, now.
Ram’s pickup trucks have always competed with the Chevrolet Silverado. Going into 2017, Ram had pulled ahead of the Silverado for two months before falling behind again; however, Chevrolet’s victory was only by a margin of just over 5,000 units, an easy gap to close for Ram. That’s a big reason why Ram has overtaken the Chevy Silverado for three straight months now.
Of course, there are other factors. Ram is offering more incentives to buyers while General Motors is waiting to dole out deals in the second half of the year. In addition, GM’s trucks are split between two brands, Chevrolet and GMC.
Even still, it’s unusual for the order of the “Big Three” to shift around. Could Ram be permanently taking the number two spot overall for pickup truck brands? That remains to be seen, but if you want to see why consumers are flocking to Ram trucks in record numbers, come down to Roger Williams CDJR today.